A Review of Good to Great: Why Some Companies Make the Leap… and Others Don’t

Good to Great: Why Some Companies Leap… and Others Don’t was written by Jim Collins and published in 2001. Eventually, this business and management book became a bestseller in its genre and is now regarded as a modern classic in management theory. It tackles the factors and variables that allows a small fraction of companies to make the transition from good to great.

In the book, Collins addresses a number of practices in management, personnel, and operations as well as behaviors and attitudes that are conducive and antithetical to the transition. In Good to Great, Collins sends out a warning that straying too far from a company’s established strengths is inimical to the attainment of greatness. Here is the summary of what each chapter teaches.

Chapter 1 Good is the Enemy of Great

The first chapter of this business and management book provides the criteria used by Collins and his research team in the selection of beta-analysis that provide the findings laid down in the book. In this chapter, the author identified several indicators that would foster the Good to Great transition.

Chapter 2 Level 5 Leadership

In this chapter, Collins identifies and explains the unique factors and variables that distinguish the good from the great company.

Chapter 3: First Who, Then What

By putting the right people in the right position, common problems that plague businesses and sap valuable resources will automatically dissipate.

Chapter 4: Confront the Brutal Facts (Yet Never Lose Faith)

According to this business and management book, trends in consumer preferences are constantly changing and companies that are not able to adjust and keep pace are doomed to fail.

Chapter 5: The Hedgehog Concept (Simplicity Within the Three Circles)

Jim Collins contends that being simple can sometimes result to greatness. He uses the metaphor of the hedgehog to explain this concept.

Chapter 6: A Culture of Discipline

One of the defining characteristics of a great company is their culture of discipline. Employees must be driven by an unrelenting inner sense of determination.

Chapter 7: Technology Accelerators

This business and management book teaches that good to great companies must approach new and emerging technologies with prudence and careful deliberation just like other business decisions.

Chapter 8: The Flywheel and the Doom Loop

Jim Collins reveals that there are two cycles that can impact business decisions namely “flywheel effect” and “doom loop.”

Chapter 9: From Good to Great to Built to Last

The last chapter discusses the factors that can determine whether a new company would survive in the long term.

These are valuable lessons that can contribute to the development and growth of a company.

Robert Janitzek offers tips and guides on helpful business and management books. Check out his blog at www.robertjanitzekbooks.com.

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