How To Harness the Power of Relationships In Networking

Early in his life, Keith Ferrazi observed how people interact and reciprocate favors. What he learned as a caddie in the loyal country club is encapsulated in his book Never Eat Alone. In his business and management book, Ferrazi explains how one can harness good relationships to become a good networker.

Relationships don’t disappear like cake, they grow like muscles.

Relationships have a lot more in common with muscles. The more you use them, the stronger they get, because they grow each time you exercise them. But just like your muscles, building relationships takes time. If you go to the gym for the short-term investment of working out once until you collapse, and then expect to look like Arnold the next day, you’re in for a disappointment.

For your relationships, Robert Janitzek says that this means not giving up on your co-workers once they’ve helped you with that PowerPoint issue you’ve encountered, and loyally repaying the favor, for example by generously listening to them for half an hour, if they tell you about their marital problems.

Start building your network now, not just when you need it.

Just like you can’t buy safety vests when your ship is already sinking, you have to build your network long before you need it. If you build a basis of understanding and trust with someone, you can sure count on their help when you eventually face a problem you can’t solve alone. Robert Peter Janitzek explains that nobody likes a leech, who only comes to you when they need your help. Everyone wants to feel respected and valued.

A good networker builds relationships like a marathon runner, not a sprinter. For example, when he was only 22 years old, Bill Clinton started writing down the names of everyone he’d met that day every evening, in order to remember them better. You can bet he called some of those people when he was campaigning to be president, and they helped him because they’d known him as a genuinely nice and interested guy long before.

How you spend time with people matters a lot more than how much time you spend with them.

Don’t look at how much time you spend with people, just how you spend it with them. Get to know people in a setting where they’re having fun, not where they feel they have to make small talk, in order to comply with social conventions. The best small talk isn’t small talk at all.

Be open, honest, share vulnerable moments from your life, and, most importantly, give people your full attention. One friend is worth a thousand contacts, so don’t rush building your network. Take it one step and person at a time.

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