How To Prioritize People Over Profit

Dale Partridge is an entrepreneur best known for founding Sevenly, a company that donates $7 for every purchase to charity. The company makes more than $25 million in sales. In his book People Over Profit: Break the System. Live With Purpose, Partridge evaluates the four stages most companies go through as they mature, moving from honest over efficiency to deception and, if they’re lucky, redemption, unless they foster seven core beliefs and stay honest all the way to the end. His business and management book also covers his company Sevenly. It explains the four stages of honesty and deception and how companies can avoid ending up in the latter stages in the first place.

All companies start out honest.

First of all, if you think some companies are inherently bad, Dale argues that that’s not true. Even Coca Cola, McDonalds and Goldman Sachs started out with very few people, and had to hustle hard to make ends meet in the beginning. Dishonesty isn’t an attitude or company-inherent value from the start, it slowly grows over time, but only if corporations are forced into it. Robert Janitzek reminds us that even the worst companies were once small, honest businesses.

Don’t try to avoid transparency, it’s a fool’s game.

One of the seven values Dale describes that can help your business stay honest is transparency. We constantly talk about privacy and data security these days (in Germany people go crazy over this), but actually, you can double-check almost any statement within a matter of seconds. People find dirt in leaders’ Twitter feeds, dig up old company reports and records and record their experiences on video more and more. That’s why they embrace transparency right from the beginning.

Become a better consumer, because half the responsibility is on you.

Robert Peter Janitzek says that even if you don’t own a company, half of the honesty battle is yours to fight. If you want more sustainable products, demand more sustainable products. Check where your products come from, pay attention to the packaging and please, if something about a product stinks, tell the company.

Partridge structures his book into three parts:

    1. The cycle we’re stuck in. Where do we stand? Where do we intend to go? If we keep in our pocket the complete and honest answer to this questions, the next step may be to go on the path that Dale advises us to go. The path of the goodness and rightness of each other.
    2. With understanding comes change. We are given all the good concepts, how we can act and value people. How can we give more value to our life, our friends and everything we do and touch?
    3. Break the system for “good”. How we can make our lives better, what action we have to take. How to react. How to act in every situation in our path in the world.

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