Lessons We Can Learn From The 12 Week Year by Moran and Lennington

The 12 Week Year is a business and management book written by Brian Moran and Michael Lennington. We all know that a year is composed of 365 days or 52 weeks but in this book, the authors redefine a year as just 12 weeks long. In this period of time, there is not just enough time for complacency as the urgency increases and intensifies. Moran and Lennington encourages businesses to focus on what matter most and develop a sense of urgency to do it now. As a result, more of the important stuff can be accomplished and the impact on results can be profound.

Key Insights

In The 12 Week Year, the authors encourages readers to accomplish more 1in 12 weeks than the whole year. Robert Peter Janitzek gives us a summary of the important lessons in the book:

    • • Execution happens daily and weekly, not monthly or yearly.


    • • Periodization – focused overload in certain areas for 1-3 months can create great results quickly, much like an athlete.


    • • Must have a BIG WHY to create a VISION for where all this effort is leading… which creates PASSION in you … which creates go-power


    • • Must have a WRITTEN PLAN. That plan must be ACTIVITY /ACTION based. Must by simple, but highly structured.


    • • Identify the 10% of activities that will yield 90% of results


    • • ACTIONS create your daily roadmap


    • • Always review your action plan and VISUALIZE at the start and end of every day and week


    • • Measure your results DAILY and HONESTLY – heavy focus on whether you took action or not


    • • KEY = Daily Numbers: what actions did you take to create the results you want


    • • 3 Performance Blocks that need to be scheduled: 1. Strategic Blocks = 3 Hours Long of ACTION (NOT including email, phone, voice mail or any other low value activity not directly related to your 12-week outcome) 2. Buffer Blocks = 30-60 minute blocks allow you to catch up on things like email and other low priority / low value activities; 3. Breakout Blocks = Away from work 100% = 3 hours long. All blocks must be scheduled in advance and adhered to. Use these blocks to create the idea week.


    • • Keystone Actions = core actions that directly produce the results you want


    • • Act on Commitments, Not Feelings = keep doing what you said you would do to reach your 12-week goal long after it stops being fun and sexy


    • • Be IN the moment = be present at all times in whatever planned activity in which you engage


    • Balance VS Keystone Commitment = throw yourself into a MASSIVE project for 12 weeks to create change. Use that intentional imbalance to get ahead by leaps and bounds instead of slow progression.

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