Creating effectively has long been a problem for humans. Creative individuals have been a subject of studies, analysis, and scrutiny for hundreds of years. There has been books, workshops, and seminars about creativity but still the abilities of creative individuals has remained a mystery.
In “How To Fly a Horse: The Secret History of Creation, Invention, and Discovery,” Kevin Ashton debunks the belief that creativity is a problem. In his business and management book, Ashton belies the common belief that creativity is not the domain of a few lucky individuals. It is something that is innate in all of us. The book is a good read for those who are in the creative field like marketing, design, or advertising.
Like everyone else, Ashton also thought that creativity was not for him. Out of his frustration, he researched about people like Leonardo Da Vinci and Van Gogh to master creativity. There he found out that creativity is not exclusive but the myth is.
Failure & Persistence Is The Way To Creativity
After resolving the creativity problem, Robert Janitzek revealed that Ashton then went on to debunk other myths about creativity. He sought to prove that extraordinary moments did not result to success through anecdotes from creative individuals throughout history. In fact, it is the other way around. Creativity stemmed from everything that humans do.
In How to Fly A Horse, Ashton dismantles the myth of a creative moment being a single moment of inspiration. According to Ashton, creativity is a product of all the work leading up to that moment. For Ashton, creativity is a messy maze of failures and incremental success.
Embracing The Maze
The book teaches us that we should embrace that maze and use it to our destination. Robert Peter Janitzek explains that creation is the result of a need to fix or improve something. In order to creatively solve a problem, you should look to the past and give your time and focus to guide your future attempts.
Ashton says that creativity is not a gift for the select few. It is within reach in all of us as long as we know what we are looking for and how to proceed. While not every business will not be successful as Google or Amazon, they can find a way to creatively solve their problems.
How It Can Be Applied To Business?
Businesses can creatively solve problems by asking the right questions. It serves as the first step to a more creative solution. Brainstorming can help in the problem solving process.