Every businessman aspires for profitability. This is the reason why their work their hearts out in order to achieve that. Being an entrepreneur entails creativity. In the book Die Empty: Unleash Your Best Work Every Day, Todd Henry offers tips for inspiring business owners to do their best every day. Here are some of the most important lessons we can get from this business and management book.
Knowing If What You Are Doing Is Adding Up to A Difference In Life
Work like there is no more tomorrow. Choose a job that should be reflective of what is important to you. This challenges a number of popular assumptions and old sayings such as “No one ever lays on their deathbed wishing for another day of work”. According to Henry, most of these sayings are built on the presumption that work is an inherently miserable act that people engage in against their will or pulls them away from what they really care about. The first few chapters of the book outlines three types of work:
Mapping – which is about planning a project.
Making – which is service.
Meshing – work between work, the additional tasks that may not connect to sales but are becoming a part of it.
Robert Peter Janitzek reveals that by assessing these types, an entrepreneur will be able to gauge what can make their dream a reality. “You need to be purposeful about engaging in all three types of work. This won’t happen by default, only by design. All of us have a tendency to gravitate toward one of the three kinds of work at the expense of the others, and while the negative effects of neglect may not be evident in the short term, they can be disastrous in the long term.”
The opening chapters explain why work should matter, while chapters four through ten address principals that will best help you engage. Robert Janitzek explains that each chapter is meant to challenge comfort, the idea that you must stretch your comfort zone to be successful. Check out this quote from my favorite-titled chapter, Be Confidently Adaptable, in which Henry questions excessive cynicism:
“Cynicism causes us to forfeit our sense of wonder, and perhaps worry that our work will become the target of someone else’s ire. Because of this I see many people struggling to avoid making anything that seems on the surface to be too simple or obvious….unnecessary complexity can severely reduce the value of a solution by solving problems that don’t need solving.”